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Tales From The Road
Living the Dream!
Some things seem glamorous and exciting at first glance, but can become tedious and old after a while if you let them. I was on a shuttle bus taking me from the airport to the hotel I was staying at for a conference. At the second pickup stop, the crew from an arriving flight boarded the bus, and sat together in the back: two pilots and three flight attendants. One of the flight attendants apparently was using the calculator on her phone, and, after a few keystrokes announced to the other flight attendants, and to pretty much everyone else on the bus, “Well, that was a 13-hour day, so that means we made…$12 an hour. “Living the dream, girls, we’re living the dream!” All this was said with more than a healthy dose of sarcasm. I guess the starry-eyed image of a glamorous... Read more »
Business Self-Defense Tactics
Jon & Kate Plus 8…Minus 1
Focusing on benefits and not features is a critical skill most people still struggle with. You have to understand what’s important to your customers, clients, and members if you’re going to get any brand loyalty at all. Earlier this week, I was presenting at a conference, and happened to glance at an issue of USA Today. On the front cover of the Life section was this headline: “It’s official: TV’s Jon and Kate have filed for divorce.” As I was explaining to the group the difference between features and benefits, I pulled out the newspaper and read the headline out loud, and saw puzzled looks on the faces of most of the 200 people in the room. I asked how many of them knew who “Jon & Kate” were, and about 20 hands went up. When I asked how... Read more »
