Ron Rosenberg
Offering The Nuts and Bolts of Business Self-Defense…
I grew up in a tough part of The Bronx. I’m not a big 6’ 5” guy either, so I had to learn “street smarts” to stay safe and out of trouble. Little did I know how soon these skills would translate into practical business strategies…
You see at the age of 17, while still in high school, my family’s stereo repair business was thrown into my lap. That’s because my father passed away from a heart attack (he was only 54) and there was no one else left to run the business.
Unfortunately, he hadn’t prepared adequately for all the contingencies that might occur in his business and how they might be handled without him. Faced with the very real prospect of no income for my family, since my mother wasn’t working, I took over the store, while still attending high school full time.
I was able to keep a paycheck coming in and put processes and procedures in place that actually increased revenue for the business. (I guess I’ve always been an entrepreneur – even at an early age.)
But trouble lurked around the corner yet again.
In the summer of 1977, New York City experienced a major blackout that left large parts of the Bronx with no electricity. There was widespread chaos and looting. As a result of this, our store was completely gutted by vandals. And the irony of this was that 90 percent of what they stole was broken – it was a repair shop, after all!
The end result of this was that a 20-year business that my father had built from scratch was gone in a single evening. He hadn’t prepared. His business never provided the kind of longevity and security that he would have wanted for his wife and children.
That’s why, when I left for college later that year, I vowed to never let anything like this ever happen to me. Not just in business, but in life as well. So I joined a martial arts school and within two years had earned my black belt. Ultimately, I earned a 5th-degree black belt in one style of Karate, a 4th-degree black belt in another style, and a 1st-degree black belt in Jiu-Jitsu.
While I was in college, it helped instill in me the mindset and discipline to accomplish whatever goals I set out to achieve. In addition, it gave me the confidence that I could handle any type of situation where I needed to defend myself.
So when I decided to put together a program to help business owners and associations achieve wealth and security, it seemed natural that this system would be based on my experience in the martial arts. I also bring to the table almost 15 years in the corporate world and earned the Chairman’s Award of Excellence from Nortel, a company who employed over XXX people at that time. After leaving Nortel, I started my own marketing and consulting firm and now bring over 15 years of experience helping businesses make more money and achieve success.
And that’s why I’m offering you the unique opportunity to earn your own Black Belt in Business Self-Defense™. You may not be able to achieve a black belt in the traditional martial arts, but you can become certified as a master in Business Self-Defense™.
I invest tens of thousands of dollars a year in my own education, and I’ve learned from some of the best and most innovative marketers around. By applying what I’ve learned, we’ve been able to double our revenue over the past year. Next year we plan to do even better.
These strategies can be applied in any business – and I’ve decided to share them with you.
In this program, you’ll learn specific Business Self-Defense™ tactics you can use to substantially grow your business, get new customers or members, and find new sources of revenue you haven’t even thought of. Plus, you’ll be able to speak with me one-on-one and get advice on specific issues and opportunities unique to your business. It’s a win-win situation so click here and find out how you can make more money in your business in the next six months than you have all last year.
Lorie Rosenberg
I grew up in a small working class town in upstate New York. My father was a carpenter, who at his peak in business, earned only $6 per hour. He did, however, provide a comfortable life for us. He also taught me how to work very hard and to be good at what I do. My mother was a homemaker and was always available. She helped to make our life rich and secure.
I guess I was the renegade of the family. After earning an associates degree at a 2-year technical college, I got married at 20 and moved away from home (the first in my family to do so) and began working as a secretary in the communications department at Rochester Institute of Technology in Rochester, NY. There I worked a full-time job during the day and attended classes in the evenings. In 5 years, I earned my bachelors degree in graphic arts and I was also divorced after a 3 ½ year marriage. I was the first woman in my family to earn a bachelors degree, but not the first to get divorced.
While I was working and taking classes at the college, I was exposed to the martial arts. In fact, that’s really how I ended up meeting Ron. He happened to be involved in the karate program on campus and I met him one evening while I was working out in the fitness room. I actually flipped him on the mat demonstrating a judo move I had learned in a judo seminar I had attended. Who could have predicted he fell for me on our first meeting?
In the 80s, karate was a discipline participated mostly by men. Women did not usually become involved in this sport. That was enough for me to begin training. And I really enjoyed it. It helped instill in me discipline and confidence that I much lacked. What helped me truly succeed at karate was my work ethic. I had the tenacity to work hard at it to progress through the ranks.
That’s why it just seemed natural, with both Ron and I having advanced degrees in karate, to incorporate the same type of discipline and philosophy of karate into our business program. Along with that, I bring years of experience from the advertising field and I have been handling the marketing and communications in our business for over 15 years.
There was just one more hurtle for me to overcome before making this project a reality. And that was my mindset. This area has been difficult for me coming from my background. It’s the working class mentality – to be satisfied with the status quo. You don’t dream for things out of your reach. You are satisfied that you have a roof over your head, you have food on your plate to eat and you have your family by your side.
And don’t get me wrong. All of these are good values and are important. But I have learned that you can also dream big; you can also reach for the stars if that’s what you want. You can think bigger and go beyond your comfort zone or what’s expected of you to attain what you want. Yes it takes hard work, but it also takes a lot of knowledge – experience from people who have been there and done that. And that’s the type of knowledge we can offer you.
You see, knowledge is why Ron and I regularly attend marketing meetings and mastermind groups to talk about our business, and to see how others are marketing theirs so we can learn from their successes and failures. We spend literally thousands of dollars each year on learning resources from people who have succeeded before us so our learning curve is substantially reduced. We learn from other people’s mistakes so we don’t make the same ones.
Today I know I can visualize great dreams and make them become a reality. And that’s what I will be talking about with you in the mindset portion of the 90-Day Business Success Program. I will show you how you can succeed too. You’ll learn that it’s okay to make more money than you dreamed possible and not have to sacrifice your friends or family to get there. And we’ll be with you every step of the way to make it easier for you to do. Plus you’ll get some amazing surprises along the way, just gifts from us to congratulate you on your progress.
So hurry up and get started. I want you to have the same fun and excitement that I have been experiencing when you really find out that you too can have everything you’ve ever wanted…and maybe even more!
