Brother, Can You Spare a Testimonial?
February 18, 2010
In This Month’s Business Self-Defense™ Inner Circle CD…
Testimonials are among the most important elements to include in any marketing piece, and yet surprisingly few people use them effectively - if at all. But there’s some good news. This month Al Oelschlaeger will share his thoughts on how to easily incorporate testimonials into your marketing. You’ll discover:
* The secret to getting great testimonials every time
* When to use text, audio, and video testimonials
* How to make it easy for people to give you great testimonials
