A New Audience
September 17, 2009
If you’re doing a good job serving your customers, they’re going to be looking for the “next big thing” you can offer them. And while you should continually strive to meet these needs, it can become challenging to constantly create new products and services.
Fortunately, you can take a lesson from a talented magician and try a different approach.
Michael Ammar is a fantastic magician, and a great teacher of magic, having written numerous books, and produced over 40 different instructional videos. And if that’s not enough, his lecture tours – teaching advanced strategies to other magicians – are extremely popular, and booked months in advance.
As a child growing up in West Virginia, Ammar took an early interest in magic. He ordered tricks from catalogs, and put together an actual show, which he presented to different groups within his small community.
But as he became successful, and as people invited him back for repeat performences, he always had to develop new material. One of his big breakthroughs was that if he expanded his radius, he could do shows for people who hadn’t seen him before, and this, of course, took considerably less effort.
In other words, it was easier to get a new audience than a new show.
During these challenging economic times, when you might not have the capital available to develop new offerings, you can make a deliberate effort to find new markets for what you already have.
* Who else sells to people who might become customers of yours?
* Is there another use for your products that could open up entirely new markets?
* Can you bundle your products with someone else’s to make something new?
Just because things are slow doesn’t mean there aren’t abundant opportunities for growth. Growing your business isn’t magic; it just takes creative implementation of proven strategies.
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