have attended two of your seminars at AIA Grass Roots and greatly enjoy reading your Tricks and Tales.

Re: Disney. Of course there are lessons to be learned, for who is behind all of the Disney Obsession if it is not Disney themselves? How they sell themselves is ultimately the key to their success. Situated in the top echelons of their corporate management there is a guiding force that nurtures their corporate image, keeps the brand name alive, in the news and always on top.

On a much smaller scale is the phenomenon “Elizabeth Taylor.” It’s been a long time since whe made a movie, but she has always managed to stay in the news.