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	<title>Comments on: Don&#8217;t Redesign&#8230;Reorganize!</title>
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		<title>By: Barbara Hurd</title>
		<link>http://www.ronsbusinesscoaching.com/marketing/dont-redesignreorganize_386/comment-page-1#comment-8</link>
		<dc:creator>Barbara Hurd</dc:creator>
		<pubDate>Fri, 17 Apr 2009 18:54:16 +0000</pubDate>
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		<description>Very timely advice.  I am getting calls from people who want to &quot;evaluate my website&quot;.  I am in the process of doing this myself.  I haven&#039;t done a lot on the internet but I know from your comments in the seminar that this is a critical area of marketing.  I&#039;ll be calling you.</description>
		<content:encoded><![CDATA[<p>Very timely advice.  I am getting calls from people who want to &#8220;evaluate my website&#8221;.  I am in the process of doing this myself.  I haven&#8217;t done a lot on the internet but I know from your comments in the seminar that this is a critical area of marketing.  I&#8217;ll be calling you.</p>
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		<title>By: Larry Leece</title>
		<link>http://www.ronsbusinesscoaching.com/marketing/dont-redesignreorganize_386/comment-page-1#comment-7</link>
		<dc:creator>Larry Leece</dc:creator>
		<pubDate>Fri, 17 Apr 2009 12:29:41 +0000</pubDate>
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		<description>Ron,

How perfect!  I couldn&#039;t agree with you more.  We are in the process of changing our website and it has led to some interesting debates.  I believe it is because of the issue you illustrated so well - what I call surface vs. substance.  Everyone wants the flash of technology (surface) while forgetting that the website is a tool to gain business!  (Ya need substance!)  Forget the flash and get to the heart of the issue.  Yes, aesthetics are important but work on making the website clear, concise and easy to get important information out of - or as we like to say GIVE &#039;EM THE BENEFITS!

Where oh where did we learn that from?

Onward and upward!</description>
		<content:encoded><![CDATA[<p>Ron,</p>
<p>How perfect!  I couldn&#8217;t agree with you more.  We are in the process of changing our website and it has led to some interesting debates.  I believe it is because of the issue you illustrated so well &#8211; what I call surface vs. substance.  Everyone wants the flash of technology (surface) while forgetting that the website is a tool to gain business!  (Ya need substance!)  Forget the flash and get to the heart of the issue.  Yes, aesthetics are important but work on making the website clear, concise and easy to get important information out of &#8211; or as we like to say GIVE &#8216;EM THE BENEFITS!</p>
<p>Where oh where did we learn that from?</p>
<p>Onward and upward!</p>
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