Now, All I Need is a Man!
July 23, 2009
A few weeks ago, our daughter had her tonsils out. The procedure is straightforward, and recovery is generally fast. That is, if the patient is four years old. It’s a different story altogether if she’s 18 and has a low threshold of pain.
But that’s a whole other story. When we were staying with our daughter in the recovery room immediately after the procedure, we were talking with one of the nurses. In the conversation, it came up that Lorie and I had recently celebrated our 25th wedding anniversary. (Go ahead, you can say it: “She put up with you for that long?” – it’s pretty much all I’ve been hearing – especially from my own family)!
She asked what the secret was to our relationship (it’s “fighting fair” if you’re interested, but, again, that’s another article) and after we offered a few other tidbits of advice, she smiled and said, “That’s really helpful. Now, all I need is a man!”
In a way, she was putting the cart before the horse, not unlike what many people do with their marketing: creating a product or service before identifying and qualifying a market with a definite and satiable need.
I won’t pretend to have all the answers about relationships, but I do know a thing or two about marketing. Be sure you know whom you’re selling to before you decide what to sell them.
Comments
Got something to say?
