Good Question!
October 23, 2009
People spend a great deal of time, money, and effort trying to find “answers” to the questions that are keeping them awake at night. But that’s not necessarily the best way to get results.
As you know, if you’ve been reading this newsletter for at least four months, we belong to a high-level marketing group that meets three times a year in Baltimore. One of the highlights of the two days we spend there is the open Q&A session that takes place on the evening of the first night.
And, after being in this group for three years now, I’ve noticed something interesting: the best questions get the best answers. It’s a pattern I’ve seen repeated time and time again in a variety of situations.
People who think out their questions and send them to me in advance of our monthly Gold Coaching webinars, teleseminars, and one-on-one coaching calls, solicit better – and more useful – information from these sessions than people who are more or less unprepared.
One of our key success principles is that if you don’t ask the right questions then the answers are meaningless. Make sure you’re asking the right questions of your customers, your staff…and yourself.
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