Comments on: Growing Strong Brands http://www.ronsbusinesscoaching.com/performance/growing-strong-brands_638 Fri, 23 Jul 2010 11:56:42 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Rob Tinsley http://www.ronsbusinesscoaching.com/performance/growing-strong-brands_638/comment-page-1#comment-523 Rob Tinsley Wed, 25 Nov 2009 21:45:58 +0000 http://www.ronsbusinesscoaching.com/?p=638#comment-523 I always enjoy your newletters and I am almost always shaking my head in agreement with your insightful (and often simple) examples of business decisions gone astray. I am in complete agreement that your typical newsletter reader neither has the time nor money to invest in "branding" but I am not sure I am with you on all your assertions in the article. For example, I would suggest changing "Two strong brands with long and amazing histories of innovation and popularity, both gone in the blink of an eye" to be something like "Two formerly strong brands with long and amazing histories of innovation and popularity, both gone now due to short term focus on the numbers and long term neglect of what attracted consumers to those brands in the first place". Another point here is that no matter how good your marketing is, without product to back up that marketing, it is money not well spent. Keep up the great work! ...Rob Tinsley I always enjoy your newletters and I am almost always shaking my head in agreement with your insightful (and often simple) examples of business decisions gone astray. I am in complete agreement that your typical newsletter reader neither has the time nor money to invest in “branding” but I am not sure I am with you on all your assertions in the article. For example, I would suggest changing “Two strong brands with long and amazing histories of innovation and popularity, both gone in the blink of an eye” to be something like “Two formerly strong brands with long and amazing histories of innovation and popularity, both gone now due to short term focus on the numbers and long term neglect of what attracted consumers to those brands in the first place”. Another point here is that no matter how good your marketing is, without product to back up that marketing, it is money not well spent.

Keep up the great work!

…Rob Tinsley

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