Pizza Anyone?
December 8, 2009
Some companies sell products that are so special and unique that they almost sell themselves. Other companies sell commodity items that are so commonplace as to be practically boring.
Pizza could be classified as one of these. Large pizza chains use a variety of advertising and marketing campaigns to distinguish themselves from the pack. Dominoes had a guaranteed delivery time. Little Caesar’s offered two pizzas for the price of one. Papa John’s claims that better ingredients make a better pizza.
Does this kind of branding help sell more pizzas? It’s kind of hard to answer that question definitively since there are many other factors that affect gross sales.
A client of ours told us about a small pizza shop in Holidaysburg, PA, that has a unique approach that has shown measurable success.
Once a week they show up at my client’s building at lunchtime with ten pizzas. Nobody ordered these pizzas; they just bring them. When word gets out throughout the building that there are pizzas for sale in the lobby, they are all sold. All ten pizzas. Every week.
I don’t know this for fact, but I would bet money that they do this on different days for different offices in the area.
They demonstrate extremely well that you can’t just wait for business to come to you, sometimes you have to go out and stir things up a bit. Their creative method for creating demand – bringing hot fresh pizzas into a building of hungry employees at lunchtime – yields measurable results, week after week.
Look at your own organization. Are there ways you could be creating demand for your products or services by making them more available to potential customers?
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