Say “Hello!”

January 14, 2010

Sometimes the little things say a lot about a business. Last weekend, we went to a free wine tasting at the Angus Barn restaurant in Raleigh. This is a local institution of sorts, and is one of only 72 restaurants to hold Wine Spectator’s Grand Award.

The wines we tasted were okay, not great, but the highlight was the tour of the restaurant’s 30,000-bottle wine cellar. To get to the cellar, you had to walk right through the main kitchen, and pass by the teaching kitchen where Iron Chef winner Walter Royal was giving a demonstration.

The interesting thing was that everyone we passed in the kitchen and in the back hallways – from the chefs to the waitresses to the dishwashers, stopped as we walked by, smiled, and greeted us. “Hi!” “How are you today?” “Thanks for coming in!”

Clearly, they had been trained to do this, but it wasn’t just one or two people – it was every single employee we passed!

Creating that kind of culture – and seeing it play out in “real life” means that everything else about the place is going to be done right. That’s why they’ve been around for 40 years, and why it’s the local institution it is.

Do you have similar processes in place in your company? Do your employees – even the ones who don’t have regular customer interaction – know what’s expected of them and how their work ultimately does impact the customer?

Figure out how to make that happen in your organization and you’ll have a good reason to celebrate the new year!

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