Comments on: Is Your Chocolate Too Sweet? http://www.ronsbusinesscoaching.com/service/is-your-chocolate-too-sweet_469 Fri, 23 Jul 2010 11:56:42 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Stephen Young http://www.ronsbusinesscoaching.com/service/is-your-chocolate-too-sweet_469/comment-page-1#comment-200 Stephen Young Sat, 20 Jun 2009 15:14:01 +0000 http://www.ronsbusinesscoaching.com/?p=469#comment-200 I enjoyed the lesson of the story. In my highly subjective business, in the decorative & fine arts world, clients emotional responses to my 'creations' are key to the 'success' or precieved lack there of. When I'm creating a mural or a creative finish for a clients walls, they are trusting me with a very personal and intimate part of their life. They are thinking of the great times they will have with there family and friends and how these creatives will enhance their experiences. And if they've trusted me with a comissioned protrait of them, their child or loved one, wow! I've always observed this however, I hadn't really thought of the real depth of this until reading the concepts in this article. I'm going to keep pondering this ... I've got some changes to make. Thank you Ron! Reading Warrens comments above does raise some 'food for thought' on the actual recovery side, which actually gave me additional ideas as I run into these situations in my business too. Even if your business name implys what you producde and samples are made available, it doesn't always mean that the experience the client is expecting will pan out the way they had invisioned. And it's our job to think more about how are 'products & services' are used by our clients and try to make sure what we provide is geared toward those visions and less about how wonderful we think our products and services are. Which is what I think this article was really trying to get across. Regarding Warrens comments on this, I'd have to agree to an extent the even a $50 gift certifacate to the chocolate store would not have been of much help. However ... if it was even a refund plus $5 or $10 gift certificate toward a great local resturant or a some other place that could possibly asisst in creating another fun or 'romantic experience' then your thinking in the mind of your customers/clients. You could partner up with other businesses (even 'competitors') and create 'recovery packs.' Certificates packets for situations just like this, that help your customers feel better, assist your local economy and improve your business ... Now my gears are really turning! Thanks again Ron! And thank you too Warren :-) All the best! Stephen I enjoyed the lesson of the story. In my highly subjective business, in the decorative & fine arts world, clients emotional responses to my ‘creations’ are key to the ’success’ or precieved lack there of. When I’m creating a mural or a creative finish for a clients walls, they are trusting me with a very personal and intimate part of their life. They are thinking of the great times they will have with there family and friends and how these creatives will enhance their experiences. And if they’ve trusted me with a comissioned protrait of them, their child or loved one, wow!

I’ve always observed this however, I hadn’t really thought of the real depth of this until reading the concepts in this article. I’m going to keep pondering this … I’ve got some changes to make.

Thank you Ron!

Reading Warrens comments above does raise some ‘food for thought’ on the actual recovery side, which actually gave me additional ideas as I run into these situations in my business too.

Even if your business name implys what you producde and samples are made available, it doesn’t always mean that the experience the client is expecting will pan out the way they had invisioned. And it’s our job to think more about how are ‘products & services’ are used by our clients and try to make sure what we provide is geared toward those visions and less about how wonderful we think our products and services are. Which is what I think this article was really trying to get across.

Regarding Warrens comments on this, I’d have to agree to an extent the even a $50 gift certifacate to the chocolate store would not have been of much help.

However … if it was even a refund plus $5 or $10 gift certificate toward a great local resturant or a some other place that could possibly asisst in creating another fun or ‘romantic experience’ then your thinking in the mind of your customers/clients.

You could partner up with other businesses (even ‘competitors’) and create ‘recovery packs.’ Certificates packets for situations just like this, that help your customers feel better, assist your local economy and improve your business … Now my gears are really turning!

Thanks again Ron! And thank you too Warren :-)

All the best!
Stephen

]]> By: Warren Maddox http://www.ronsbusinesscoaching.com/service/is-your-chocolate-too-sweet_469/comment-page-1#comment-170 Warren Maddox Thu, 04 Jun 2009 23:12:56 +0000 http://www.ronsbusinesscoaching.com/?p=469#comment-170 Ron, I have to disagree with your chocolate story. Yes they could have sent you a $20 gift certificate but you only spent $5.00. Beside they offer free samples of everything they sell (been there) so you could have asked to sample the chocolate before purchasing some? Also the name “Market Sweet Sweets” sort of implies to me that what they sell is sweet. My wife (the true chocolate lover) doesn't like their chocolates because they are all too sweet. Beside that even a $50 gift certificate couldn't fix a romantic evening gone bad. Ron,
I have to disagree with your chocolate story. Yes they could have sent you a $20 gift certificate but you only spent $5.00. Beside they offer free samples of everything they sell (been there) so you could have asked to sample the chocolate before purchasing some? Also the name “Market Sweet Sweets” sort of implies to me that what they sell is sweet. My wife (the true chocolate lover) doesn’t like their chocolates because they are all too sweet. Beside that even a $50 gift certificate couldn’t fix a romantic evening gone bad.

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