Take a Marketing Shower!
October 23, 2009
I always say that great marketing examples are all around…if you pay attention, and hotel showers are no exception.
I was getting ready for a program I was doing that morning and happened to notice something odd about the shampoo: instead of being completely round like these small bottles are, it was round most of the way…with a flat part on the back. This prevented it from rolling off the little shelf in the shower as usually is the case.
Then I noticed that the shower seemed a bit larger than the usual hotel shower. The reason? The shower curtain, instead of being straight had a “bowed” curtain rod, that pushed the top of the actual curtain farther out, making the shower seem larger.
Both of these were very clever design modifications that make the customer’s experience better. This is the kind of thinking you should employ in your own business, and, just in case you’re in need of more examples, you’re in luck: this kind of creativity isn’t limited to hotel bathrooms!
In the post-9/11 era, when airlines started cutting back and downsizing, planes became more crowded as the number of flights was slashed, creating a severe lack of space in the overhead storage bins.
Most airlines started strictly enforcing carry-on limits, but a few smart ones did something different: they reconfigured the overhead bins so standard carry-on “rollaboards” would fit lengthwise instead of having to be put in sideways.
And in keeping with our theme of asking the right questions, here’s one you should ask yourself:
What can you do to enhance the customer experience in every part of your business?
It doesn’t take a lot of effort to consider this, and the long-term results can be incredible. Plus, people genuinely appreciate it when you try to make their lives easier.
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